A “value proposition” is simply the answer to the question – “Why should I choose you?”
Every business / company / organization has four fundamental value propositions it needs to develop and protect to be sustainable. “Why should customers choose them?” “Why should people choose to hire in and choose to stay?” “Why should their local community support their continued presence?” And, “Why should investors and banks choose to entrust their money with them?”
The answers to these four questions (the company’s actions as it interacts with customers, associates, community, and investors) are in most instances cynically perceived in the eye of the beholder as flailing against one another. Without strong “rudders”, businesses morph into a reality that more often than not nobody wants. At best, the collective “they” enter into a state of benign tolerance until something better comes along.
Is it possible anymore to have a business that dominates customer satisfaction in its market; that is a great place to work; that produces outstanding financial results; and is a credit and an icon of business in their community?
Is it possible anymore to simultaneously satisfy all four of a company’s strategic value propositions in all of its “actions”?
Can a startup company ever dream of achieving it – or is “almost good” the new norm?
